Visits refer to the number of times users land on a website or specific web page. Each visit tracks a user’s session from entry to exit.

How Website Visits Are Tracked
Step 1: When a user enters a website, a session is initiated

Step 2:Sessions are recorded by web analytics tools like Google Analytics to measure visits.

Step 3: This session includes all activity until the user leaves or is inactive for a set period (typically 30 minutes).

Use Cases when the Visits are Calculated

• Measuring overall site traffic
• Tracking marketing campaign success
• Understanding user behavior patterns

Benefits tracking Visits 

• Offers insights into the popularity and reach of your website
• Helps measure content effectiveness
• Assists in optimizing traffic sources for better ROI

 Tracking visits is the foundation of understanding your digital audience—know who’s coming, how often, and why.