View-Through Conversions
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- View-Through Conversions
View-through conversions occur when a user sees an ad but doesn’t click it. Yet later completes a conversion on the advertiser’s website. It shows indirect ad influence.
How it works:
Tracked through cookies or tracking pixels. When a user sees but doesn’t interact with an ad, then converts later, that action is attributed as a view-through conversion.
Benefits:
- Measures hidden ad impact
- Justifies display ad investments
- Enhances attribution accuracy
- Display ad performance analysis
- Retargeting strategies
- Multi-touch attribution models
Often used in combination with click-through conversions to get a fuller picture of campaign performance.
View-through conversions reveal the silent influence of your ads—don’t ignore them.