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View-Through Conversions

View-through conversions occur when a user sees an ad but doesn’t click it. Yet later completes a conversion on the advertiser’s website. It shows indirect ad influence.

How it works:
Tracked through cookies or tracking pixels. When a user sees but doesn’t interact with an ad, then converts later, that action is attributed as a view-through conversion.

Benefits:

  • Measures hidden ad impact
  • Justifies display ad investments
  • Enhances attribution accuracy 
  • Display ad performance analysis
  • Retargeting strategies
  • Multi-touch attribution models

Often used in combination with click-through conversions to get a fuller picture of campaign performance. 

View-through conversions reveal the silent influence of your ads—don’t ignore them.