Viral marketing is a strategy that encourages individuals to share a marketing message rapidly. It relies heavily on word-of-mouth and social sharing, and a large audience engaging with the content.

How it Works:
A compelling piece of content (video, meme, message) is created with high emotional or entertainment value. If it resonates, users share it, creating exponential exposure with minimal paid effort.

When Viral Marketing is Used 

• Launching new products
• Brand awareness campaigns
• Creating cultural or social buzz

Benefits of Viral Marketing 

• Low cost, high impact
• Organic brand exposure
• Increased user engagement and loyalty.

 When done right, viral marketing transforms your audience into your brand’s biggest promoters.