Urchin Tracking Modules UTMs are the tags that are added to URLs to track the performance of campaigns and content across traffic sources. They provide detailed data on where your traffic is coming from.  

Common UTM parameters include utm_sources, utm_medium, utm_campaigns, utm_term, and utm_content.

How it Works:
When users click a URL with UTM parameters, tools like Google Analytics capture and categorize the traffic source, medium, and campaign.

Use Cases:

• Tracking social media post effectiveness
• Monitoring email campaign ROI

Benefits:

• Granular insights into user behavior
• Helps optimize marketing strategies

UTM allows you to measure campaign performance and optimize your marketing strategies based on real data.