The percentage of recipients who opt out of receiving future emails from a specific campaign. It indicates how well your content is resonating with your audience. A high unsubscribe rate often signals poor targeting, over-emailing, or irrelevant content.

How it Works
Calculated as (Number of Unsubscribes / Emails Delivered) x 100.

Benefits:

• Identifies content fatigue or irrelevance
• Helps improve email targeting strategies
• Helps to identify the underperforming strategies or features 

Calculating the unsubscribe rate helps assess the effectiveness of email campaigns. It also provides insights into audience engagement and content relevance.