Product-Led Growth (PLG) is a go-to-market strategy where the product leverages the product’s value to create product demand and scale growth organically.

Product-led growth self-drives user acquisition, expansion, conversion, and retention. Instead of relying on sales or marketing teams, PLG leverages the product’s value to create demand and scale growth organically.

How Product-Led Growth Works:

•  Firstly, users experience the product through free trials, freemium models, demos, or self-service onboarding.
•  As the products gain value through these trials and insights from this engagement are helpful to create the strategy. 
•  There are chances they convert into paying customers and often fuel product growth, viral growth.

Product-led growth aligns product development with customer needs. Enable businesses to scale by delivering immediate value and creating loyal users to fuel sustainable growth.