A Privacy Policy refers to the set of rules or the legal statement that outlines how a website, app, or business collects, uses, stores, and protects users’ personal information. The role of a privacy policy is to inform users about their data rights and how their information will be handled. These privacy policies include details about cookies, third-party access, and opt-out options.
Whenever users interact with a digital platform, their data (like email, phone number, location, or behavior) might be collected by the website. Websites that are compliant with the privacy policy ensure transparency and compliance with regulations like GDPR or CCPA. 

Privacy policies for websites and apps are essential to gain customer trust and also comply with search engine privacy policies. This ensures your website is safe and secure.