Product Marketing is the process of bringing a product to market and positioning it to the right audience. It involves understanding the target customer, defining messaging, launching the product, and driving demand through strategic marketing efforts.
Product marketers bridge the gap between product development and sales. They craft go-to-market strategies, create messages, and refine strategies.  Enable sales teams to ensure that the product meets customer needs throughout its lifecycle.

 Product marketing ensures that the right message reaches the right audience. Helping products succeed in competitive markets by aligning user needs with product value.