Automated bidding is a Google Ads feature that uses machine learning to automatically set bids for your ads based on the likelihood of achieving your campaign goals.
Why It Matters:
It saves time, reduces manual guesswork, and enhances performance by optimizing bids in real-time based on a wide range of signals like device, location, and time of day.
How It Works:
Advertisers select a bidding strategy (e.g., Target CPA, Maximize Conversions, Target ROAS), and Google adjusts bids automatically to meet those goals while staying within your budget.
Use Cases:
- Maximize conversions without manual bid adjustments.
- Improve ROAS with data-driven targeting
- Streamline account management at scale.
Automated bidding turns Google’s AI into your performance partner. When used strategically, it helps you hit goals faster and smarter.
