Bid adjustment is a feature of digital advertising platforms that allows advertisers to increase or decrease their bids. This is based on specific targeting criteria like device, location, time, audience, and demographics.
It helps optimize ad campaign performance by allocating more budget to high-performing segments and less to underperforming ones. Thus creating the balance of the bids and with the intent of maximizing ROI without affecting your strategy.
Key Components Bid Adjustment:
- Device Bid Adjustments:Modify bids for mobile, desktop, or tablet users.
- Location Bid Adjustments:Target bids to the specific geographic regions.
- Time/Day Bid Adjustments:Boost bids during peak hours or days, when suitable.
- Audience Bid Adjustments:Tailor bids for remarketing lists or affinity audiences.
Bid adjustments give you precision control, budget allocation without starting from scratch. It’s the way to refine ad targeting and maximize results.
