Ad rotation determines how multiple ads within an ad group are served in auctions. It controls whether ads are shown evenly or optimized for performance. Settings that control how multiple ads in an ad group are served.
Ad Rotation Components:
- Number of Multiple ads per ad group
- Rotation setting:(e.g., optimize for clicks, rotate indefinitely)
Choosing the right ad rotation strategy impacts the testing and performance of the ad. “Optimize” favors better-performing ads, while “rotate indefinitely” helps test variations evenly.
For Example :
A brand testing two CTAs (“Buy Now” vs “Learn More”) uses an ad rotation indefinitely to gather equal data before optimizing.
Ad rotation is essential for running controlled A/B tests by evenly distributing impressions across different ad creatives. It helps advertisers to identify top-performing messages and refine strategies based on real user engagement data.
