Google AdSense is an ad program that allows publishers to display pay-per-click (PPC) ads on their websites. It allows users to earn revenue when users view or click on them.
Components of AdSense:
- Publishersare the site and ad owners who are running the ads
- Advertisersare via Google Ads
- Ad Unitsrefer to display, in-feed, and in-article.
AdSense simplifies monetization by automatically matching ads to site content and visitors. AdSense is an ad program that helps to maximize publisher earnings with minimal management.
For Example:
A food blog integrates AdSense ads into article content, earning money every time a visitor clicks a recipe-related ad.
How AdSense Works :
AdSense uses contextual targeting and auction-based pricing to display relevant ads.
- The publisher applies for an AdSense account and gets approved by AdSense.
- Then AdSense provides ad code to the publisher.
- The publisher adds the code to their website. (header)
- Google analyzes page content for contextual targeting.
- Relevant ads are displayed on the website.
- Advertisers bid in real-time according to bid strategies.
- The publisher earns revenue per click or impression.
AdSense bridges content creators and advertisers for passive income generation.
