Active CPM refers to the pricing model where advertisers pay a set amount for every 1,000 impressions their ad receives. These are often used in campaigns aimed at increasing brand visibility and awareness, expanding brand outreach, and focusing on conversions.
The component of the Ad copy:
- Headline:Length 59 characters, making it catchy. Includes keywords and grabs attention.
- Description:Explain the headline in 155 characters and communicate value.
- Display URL:Shows the landing page path.
- Call-to-Action (CTA):Encourages action (e.g., “Buy Now,” “Get a Quote”).
- Ad Customizers (optional):Inserts dynamic text for personalization.
Headline, description, and call-to-action (CTA), crafted to align with user intent and campaign objectives. Based on the relevance of the parameters, the quality score and CTR are calculated for the ad copy.
Use Cases:
A local bakery runs a Google Search campaign targeting “birthday cakes near me.” The ad copy reads: “Fresh Custom Birthday Cakes – Order for Same-Day Pickup!” This matches the user’s query, increasing the likelihood of a click and conversion.
A local bakery runs a Google Search campaign targeting “birthday cakes near me.” The ad copy reads: “Fresh Custom Birthday Cakes – Order for Same-Day Pickup!” This matches the user’s query, increasing the likelihood of a click and conversion.
