An ad campaign refers to ads organized for a common objective, audience, and budget. In platforms like Google Ads or Meta Ads, campaigns are the container that controls settings like:
- Goal(This includes ad goals like sales, traffic, and brand awareness.
- Budget(This parameter has the details for the daily or total ad budget of the ad campaign)
- Targeting:This parameter includes targeting like location, demographics, and devices.
- Bidding strategy:(this parameter depends on the marketer’s marketing strategy)
- Ad formats:used ( Types of ads, search, display, video, performance, etc.)
Each Ad campaign contains ad groups, which house individual ads and keywords or audience targeting criteria.
A well-structured ad campaign allows for precise budget control, measurable performance tracking metrics, and targeted messaging that aligns with specific business goals.
