User Acquisition is an important metric for business analytics. User acquisition refers to gaining new users for a product or service. It encompasses all marketing and outreach strategies used to grow a customer base.

Ways to attract users:
Channels like paid ads, organic search, referrals, and influencer marketing are used to attract and convert users. Here, you can engage the user and calculate the user acquisition. 

User Acquisition Cost  formula 

User Acquisition Cost = (Total Marketing + Sales Expenses) ÷ Number of New Users Acquired

Benefits of Calculating 

• Drives business growth
• Boosts brand visibility and revenue
• User engagement 

Metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV) are critical to evaluating user acquisition efficiency.