Thumb Stop Rate measures how often users pause scrolling to engage with your content, typically video or ads, on mobile devices. It’s an attention metric that is used by marketers to make informed business decisions. 

How It Works:
It’s calculated by tracking when a user pauses for at least a few seconds (e.g., 2-3 seconds) on a piece of content while scrolling, usually on social feeds.

Benefits:

• Offers real-time insight into attention and creative performance.
• Helps identify what captures viewers instantly.
• Enhances ad storytelling from the very first second.

If they pause their scroll, you’ve won their moment; that’s the power of a strong Thumb Stop Rate.