A Third-Party Cookie is a tracking code placed on a user’s browser by a domain other than the one they are visiting. These are used to track users across multiple websites for ad targeting and behavioral profiling. Marketers are shifting to first-party data and consent-based models.

It is essential to ensure transparency and user consent when using third-party cookies and to comply with privacy laws. Regularly audit trackers and shift toward first-party data and privacy-first strategies. Make sure to get the consent of the users and use the data responsibly. 

How It Works:
When a user visits a website, third-party scripts drop cookies in the user’s browser. These cookies collect data and build user profiles across sites. 

Use Cases:

• Retargeting ads (e.g., showing Facebook ads after visiting a product page).
• Cross-site user behavior tracking.
• Affiliate marketing.

Benefits:

• Enables personalized advertising.
• Helps advertisers optimize spend with data-driven targeting.
• Supports user analytics across platforms.

Third-party cookies, now it’s time for a privacy-first future.