Push Notifications are messages sent by websites, mobile apps, or services directly to a user’s device. These notifications appear even when the user is not interacting and using the app and website. Typically, push notifications contain updates, reminders, or promotional offers. 

Benefits of Push Notifications for Businesses 

• Engages users even when they’re not on the app or website
• Increases user retention and activity with notifications. 
• Drives conversions by sending time-sensitive offers
• Provides real-time updates to users

Push notifications are an effective tool to increase user engagement and retention by delivering timely, relevant messages. They keep users informed and encourage them to return to the app or site, benefiting both the user and the business.