Publisher
- Home
- Glossary
- Growth Marketing
- Publisher
A publisher’s digital marketing context refers to an individual, organization, or platform that owns or controls digital media content, images, a nd sells advertising space to advertisers. Publishers manage websites, apps, or media outlets that display ads to their audience, generating revenue through these ad placements.
Publishers are key players in the digital advertising ecosystem. They are crucial in connecting brands with audiences. By offering valuable content, they create spaces for advertisers to effectively target and engage potential customers.