Performance marketing refers to a result-driven digital strategy where advertisers pay when specific actions, such as clicks, leads, or sales, are completed.
When the marketers launch ad campaigns across channels like search engines, social, display, or affiliate networks. Performance is tracked on real real-time basis. Whereas the payments are based on defined KPIs like cost-per-click (CPC), cost-per-lead (CPL), or cost-per-acquisition (CPA).

Benefits of Performance Marketing

• Budget efficiency with pay-for-performance models
• Real-time tracking and optimization
• Get better revenue generation and  ROI measurement
• Scalable campaigns across digital channels are quickly launched. 

 Performance marketing combines accountability with flexibility. This allows brands to grow efficiently by investing only in what delivers measurable value.