Paid search is a digital marketing strategy where advertisers pay to display their ads on search engine results pages (SERPs). These ads appear to the users when they search for specific keywords. Enables businesses to drive targeted traffic to websites.

How Paid Search Ads Work

Step 1: Perform the Keyword Research for your ad 
Step 2: Advertisers bid on keywords relevant to products or services, or offerings. 
Step 3: When users search using those terms, with those keywords. They will find that those ads appear on the top Search Engine Result Page ( SERP). 
Step 4: Creating the ad copy and crafting engaging ads. 
Step 5: The highest-quality paid ads ( Sponsored)  appear in prominent positions. 
Step 6: Payment is made on a pay-per-click (PPC) model. When the user clicks on these ads. 

Benefits of Paid Search 

• Make the product or services visible quickly on search engines
• Highly targeted traffic and good quality ads attract traffic 
• Measurable ROI and performance.
• Budget control and flexibility.

Use Cases 

• Promoting product launches and existing products.  
• Driving traffic to landing pages 
• Capturing high-intent leads and generating qualified leads.
• Boosting seasonal campaigns.  

 Paid search accelerates online visibility and customer acquisition by reaching users actively searching for related products or services.