Information architecture (IA) is placing the information in such a way that it is organized, structured, and labeled content. This makes it easy for the users to read the information, navigate, and find the useful information they want. Information architecture creates digital environments that ensure that websites, apps, and digital products deliver innovative and user-friendly experiences.

A well-designed information architecture improves the usability of information, provides easy access to the information, enhances content discoverability, and supports effective decision-making.. Information Architecture lays the foundation for seamless digital experiences and supports business goals like engagement, conversion, and retention.