Influencer marketing refers to a digital marketing strategy where brands or businesses partner with individuals called influencers. These influencers collaborate with the business and promote their products or services to their audience. These partnerships involve influencers creating content for their business. This content is like social media posts, product reviews, or brand collaborations, leveraging their credibility and authority to reach a larger and targeted audience. 

By leveraging the influencer’s credibility, businesses can increase brand awareness and drive engagement. Data-driven influencer marketing focuses on measurable outcomes, helping brands optimize reach and campaign effectiveness.