A primary keyword is also called a focus keyword, as the primary keyword is the main search term for which the webpage is optimized. This is the main topic, the key point, and the main target that a webpage will try to rank for in the SERPS.
Choosing main keywords having a high search volume and that are used by the users for getting organic traffic. Besides secondary keywords similar to the primary keyword that offer a context for the web page, they help in ranking for related as well as long-tail keywords.
Why Are Primary Keywords Important?
- The focal point of the page content is the primary keyword. It helps search engines and users understand what the page is about.
- Improves SEO Performance: The terms your page ranks for getting high traffic.
- It makes users more relevant by ensuring that content matches search intent.
How to Find a Primary Keyword?
- Competitor Analysis: Use SEO tools to analyze the top-ranking pages and find the main keywords.
- To find top keywords, use keyword explorers who will help you with high-volume keywords.
- Figure out the main topic that receives traffic to the top-ranking pages of that keyword.
How to Optimize for a Primary Keyword?
- Add the primary keyword in the URL (e.g., www.domain.com/primary-keyword).
- Incorporate it into the title tag and H1 header to make it appear generic naturally.
- Place it in the first paragraph to reinforce relevance.
- Use opposite or related words throughout your content.
- Always write naturally for human readers, increase the readability of the content, and never stuff keywords.
By effectively choosing and optimizing a primary keyword, the site will improve its search visibility and user experience while ranking for others.
