A Google penalty is a punishment that Google imposes on a website because it has broken Google’s rules. These penalties can make your rankings lower or even take you out of SERPs. Google’s manual action penalties are imposed after a manual review by the webspam team, unlike the algorithm updates that hurt your rankings automatically.
Why Are Google Penalties Important?
- Google penalties can drastically lower a website’s rank in search engines.
- Fewer visitors: A drop in traffic is expected.
- Lower sales: Reduced visibility can lead to fewer sales.
- Your website will be viewed as untrustworthy by many users.
- Common Reasons for Google Penalties.
- Unnatural links are buying or trading links to influence rankings.
- “Low-quality, auto-generated, and duplicate content is referred to as “thinner content among Google penalties.
- Cloaking is when different content is presented to the user and the search engine.
- Having too many keywords in website content to control its ranking.
- Pages or sites that are stuffed with excessive and annoying ads.
How to Avoid Google Penalties.
- Always use ethical SEO techniques, and don’t use hacks.
- Create high-quality content that offers value to users.
- Create backlinks organically instead of purchasing or exchanging.
- Keep checking the Google search console for manual action issues and fix issues.
Recovering from a Google Penalty.
- If penalized, website owners should.
- Find the problem in your Google Search Console under “Manual Actions.”
- Repair problems, such as getting rid of spammy links or enhancing content.
- Once you’ve made the necessary changes, submit a reconsideration request to Google.
