Adoorway pageorgateway pageis a webpage designed solely to rank for specific keywords and redirect visitors to another page. These pages are associated withblack-hat SEOtactics and are consideredweb spamby Google.
Why Are Doorway Pages Risky?
- Low Value for Users– They serve less meaningful content and these pages usually exist only to manipulate rankings.
- Misleading Tactics– Often used to deceive or mislead the search engines and users by redirecting traffic to another page.
- Risk of Penalties– Google can actively detect and penalize doorway pages to maintain search quality.
- Potential Security Risks– Some pages may lead to malware or phishing sites.
To maintain ethical SEO and strong rankings in search engine result pages. Websites should focus onhigh-quality contentanduser experience, rather than relying on doorway pages.
