Frequency Capping is a feature in digital advertising that limits the number of times an ad is shown to a particular user within a specified period. This helps reduce ad fatigue, avoid overexposure, and maintain a positive user experience.
What is the need for Frequency Capping for Marketers:
- Prevents overexposure, which can lead to ad blindness.
- Helps maintain a positive user experience by reducing annoyance.
- Optimizes ad spend by ensuring that ads are shown only to users who have a higher likelihood of converting.
Example:
A retailer limits its ad exposure to no more than 5 impressions per user over 7 days to avoid overwhelming customers with the same ad.
Frequency capping ensures your ads reach the right audience at the right frequency. Preventing fatigue, oversaturation, while optimizing your ad’s impact.
