Expanded Text Ads were a legacy Google Ads format with longer headlines and descriptions. Though it has now been replaced by Responsive Search Ads (RSAs). As they offered better visibility and message clarity. Legacy format with extended ad headline and description..
Best Practices (when it was active):
- Use strong call-to-actions in headlines and descriptions.
- A/B test multiple headline and description combinations.
- Match ad copy with user search intent.
Expanded Text Ads played a pivotal role in paid search history. While now set, ETAs helped shape today’s responsive ad formats with more space and flexibility.
