Exact Match is a keyword match type where ads appear only when the search query matches the keyword exactly or includes close variants. It ensures targeting for higher-intent traffic. Ads show only when the search exactly matches the keyword.
What is the Importance exact Match for marketers:
- Delivers highly targeted traffic.
- Reduces budget waste on irrelevant searches.
- Ideal for bottom-of-funnel campaigns.
Best Practices for Using Exact Match Keywords in PPC Campaigns:
- Use for high-intent, conversion-ready keywords.
- Combine with negative keywords to refine traffic further.
- Continuously monitor performance to avoid missing volume.
- Start with branded and product-specific terms to capture qualified traffic.
- Analyze search query reports to refine and expand exact match variations.
- Limit overuse to avoid restricting ad visibility—balance with other match types.
Exact match keywords are crucial for targeting high-intent users, ensuring your ads appear for the most relevant searches. By strategically using them and monitoring performance, drive more qualified traffic and improve conversion rates.
