Event tracking is a method of collecting data on specific user interactions (e.g., clicks, downloads, form submissions) to assess ad and website performance.
Formula (for conversion rate):
Conversion Rate = (Number of Tracked Events / Total Ad Clicks) × 100
The practice of monitoring user actions such as button clicks, form submissions, downloads, or video views using analytics tools. It helps advertisers understand behavior and optimize ad campaigns based on specific interactions.
Importance of Event Tracking:
- Enables detailed performance insights.
- Links ad spend to micro-conversions.
- Powers smarter optimization through behavioral data.
Use Cases of Event Tracking:
- Tracking form submissions from a landing page.
- Monitoring video plays or file downloads.
- Measuring outbound link clicks.
Effective event tracking bridges the gap between user behavior and campaign ROI, enabling precision-driven marketing.
