Engagement campaigns are ad campaigns specifically designed to increase user interactions, such as likes, shares, comments, or clicks, typically on social media platforms. These are used on the platform
Importance of Creating an Engagement Campaign:
- This campaign helps build community and brand trust.
- Increases organic reach through social proof.
- Drives micro-conversions before larger purchase actions.
Best Practices of Email Campaigns:
- Use eye-catching visuals and interactive content.
- Craft questions or CTAs that prompt responses.
- A/B test different audience segments.
Engagement campaigns are powerful for building relationships and priming audiences for future conversion-focused efforts.
