A static screen displayed at the end of a video ad, this end card is created to prompt a user action, such as clicking a link, installing an app, or visiting a website. Common in mobile and video advertising, the end card is used after a video. A static screen sis shown at the end of a video ad to encourage user action (e.g., click or sign up, visit a landing page, download an app or buy the product, or book a demo).
What is the Importance of the End Card?:
- Boosts post-view engagement.
- Reinforces the call-to-action (CTA) and gives users a way to connect with the product or services.
- Offers branding consistency.
- Offers a conclusion statement for the ad. That makes the user plan their next move.
Best Practices of End Card:
- Include a clear and compelling CTA that resonates with the ads.
- Ensure brand elements are visible (logo, tagline).
- Use nice and relevant visuals to attract users.
- Make sure the video and end card adhere to the guidelines and advertising polices of the platform.
- Maintain design consistency with the rest of the ad for a seamless experience.
A well-designed end card can significantly improve conversions by capturing attention at the moment of peak interest.
