Dynamic Keyword Insertion (DKI) is a feature that automatically replaces a placeholder in your ad with a user’s search term.Example:Headline: Buy {Keyword: Running Shoes} — If the user searched “trail shoes,” the ad would display: “Buy Trail Shoes.”
What is the Importance of DKI for Marketers?:
- Increases ad relevance and CTR.
- Matches user intent closely and increases chances of conversion.
- Saves time on ad variations.
Some Best Practices can be used for Dynamic Keyword Insertion ( DKI):
- Use carefully to avoid awkward or irrelevant insertions.
- Have strong default keywords.
- Test performance with and without DKI.
When used correctly, Dynamic Keyword Insertion (DKI) is a powerful tool for increasing ad engagement through real-time personalization.
