The Display URL is the website address shown in the ad to the users. It can differ from the actual destination URL to provide a clean, user-friendly preview.
Why it Matters:
- Reinforces brand trust.
- Improves click-through rates.
- Conveys content relevance at a glance.
Best Practices for Creating a Display URL:
- Keep the URL simple and aligned with the landing page.
- Use the keyword in the right way in the display URL.
- Avoid unnecessary complexity or subdomains.
- Avoid overly long or complex URLs.
- Don’t mismatch with the final URL domain.
- Avoid using dynamic parameters in the URL.
- Don’t include irrelevant keywords.
- Avoid misleading or deceptive paths.
Q: Does the Display URL affect SEO?
A:It influences ad performance and perceived credibility.
An effective Display URL is short, branded, and aligned with user expectations.
