Demographic Targeting allows advertisers or marketers to tailor ads based on user attributes. These attributes are selected based on age, gender, household income, education level, occupation, purchasing patterns, and more.
Why Demographic Targeting is Important for Marketers?:
- Keeps the ads precise and improves ad relevance.
- Increases return on ad spend (ROAS) as you can pitch for qualified leads.
- Enhances personalization efforts and makes the ads more targeted.
- Demographic targeting filters low-intent audiences from the targeted list.
Demographic targeting empowers marketers to reach the right people, improving efficiency and engagement for the ad campaign.
