Daily Budget is the maximum amount of money an advertiser is willing to spend on an ad campaign per day. This setting helps manage advertising costs and control pacing across the campaign’s lifetime.
Why Important to set a daily budget?:
- Prevents overspending by capping daily costs.
- Allows strategic distribution of the total budget over time.
- Supports testing and optimization of campaigns without large investments.
- Enables organized budget allocation across multiple campaigns.
- Improves predictability in advertising expenses and gives valuable insights.
Some Best Practices for Setting Daily Budget:
- Set up realistic budgets based on performance goals.
- Monitor and adjust budgets according to daily performance and set KPI’s.
- Use shared budgets for campaigns with similar objectives.
Daily budgets are essential for maintaining control over advertising spend while ensuring consistent campaign delivery. And it is effective to get insights and track the performance.
