CPV, or Cost-Per-View, is a video advertising metric that measures how much an advertiser pays each time a viewer watches a video ad. CPV is commonly used by ad campaigns on different platforms like YouTube, where charges apply after a user watches a set duration or engages with the video.
Cost per View (CPV) is calculated by:
CPV = (Total Cost of Campaign / Total Number of Views)
Dividing the total cost of the campaign by the total number of views
A lower CPV means more video views for your budget, resulting in better user engagement.
What are the benefits of CPV for the marketer:
- Pay only for engaged views, optimizing ad spend.
- Provides insights into audience engagement and behavior.
- Enhances targeting by focusing on interested viewers.
- Increases brand visibility and awareness through video content.
- Improves video performance metrics and overall campaign ROI.
CPV is essential for video campaigns aiming to maximize viewer engagement. Perfect for video advertisers who want cost-efficient visibility.
