CPM, or Cost-Per-Mille, is a digital advertising metric that represents the cost of 1,000 ad impressions. This metric is used in display and video advertising to measure how much an advertiser pays for every 1,000 times their ad is shown. CPM is ideal for brand awareness campaigns where visibility matters more than clicks or conversions.
Formula to calculate Cost Per Mile ( CPM ) :
CPM= (Total Impressions / Total Cost of Campaign)×1000
Lower CPM = more impressions for your budget (ideal for reach).
Higher CPM = better placement or audience quality (ideal for impact).
CPM is ideal for brand awareness campaigns where visibility matters more than clicks.
Benefits of Cost Per Mile :
- Ideal for increasing brand awareness at scale
- Cost-effective way to reach large audiences
- Simple to track and budget, and insights to plan the budget.
- Useful for campaigns focused on impressions and engagement.
- Works well with display, video, and social media advertising
CPM helps scale brand reach without worrying about click rates.
