Cookies are small data files stored in a user’s browser, These files are used to track behavior, preferences, and conversions on websites. Cookies help advertisers or marketers to measure performance, retarget users, understand user preferences, purchasing patterns, a nd personalize the ad experience. These insights make them vital for campaign optimization.
Avoid These Cookie Handling Practices:
- Avoid storing sensitive data in cookies. It can breach privacy laws and lead to hefty penalties.
- Avoid setting cookies without user knowledge, as this can breach privacy laws.
- You are not supposed to track users across sites without explicit consent.
- Watch overly long cookie durations; this increases risk and breaches compliance.
- Always follow local regulations regarding cookie usage and data privacy.
Key component for Cookie Handling :
- Get user consent before setting cookies and adhere to privacy laws.
- Use secure flags (Secure, HttpOnly, SameSite) to protect cookies.
- Disclose cookie usage in a clear format, banner, and make sure it is accessible privacy policy.
- Set expiration dates for cookies to avoid the storage of data on the browser.
- Use cookies only for necessary, tracking, and user experience improvements. It is your responsibility to safeguard user data. It holds customer trust in you, be responsible.
Cookies bridge user interaction with campaign performance, helping you refine targeting and boost ROI.
