Conversion Rate refers to the percentage of users who have completed the desired action, like making a purchase or filling out a form, after clicking on an ad or visiting a site. A higher conversion rate means your website or landing page is effectively engaging visitors to take action, directly impacting the profitability and ROI of the business.
Conversion Rate is Calculated by :
Conversion Rate = ( Number of Conversions / Total Visitors ) × 100
Desired Actions (e.g., purchases, sign-ups) define what counts as a conversion, while the Conversion Rate measures how effectively your traffic completes those actions.
Conversion rate is a performance metric for digital marketing. Improving conversion rate can help to increase ROI for the business.
