Conversion Optimizer refers to a Google Ads bidding strategy that automatically sets bids to help marketers get conversions within the given budget. Conversion optimizer eliminates guesswork in bidding and proposes an effective strategy. By using machine learning to analyze performance and real-time signals, drive more qualified lead sales.
Key Components Conversion Optimizer:
- Target CPA (Cost-Per-Acquisition):Sets a cost per Acquisition (CPA) or conversion.
- Smart Bidding:Uses AI tools that help you adjust bids in real time by giving suggestions.
- Performance-Based:It focuses on maximizing conversions, not clicks.
How Conversion Optimizer Works:
Conversion Optimizer is a Google Ads bidding strategy that leverages historical conversion data, locations, and patterns to automatically adjust bids in real-time, helping marketers maximize conversions within a set budget while optimizing campaign performance. Focuses on achieving the best conversion rate within the set budget.
Conversion Optimizer helps you get more value from your ad spend. It’s ideal for advertisers focused on ROI and automation.
