Change History refers to having a record of all modifications made to a digital asset, such as a website, ad campaign, or content management system. Change history is used to track changes over time. This history includes who made the change and when it occurred.
Importance of Change History :
Having a change history allows marketers and website administrators to track updates, monitor the impact of changes, draw insights to make decisions, and troubleshoot issues effectively.
Key Components:
- Timestamp:When the modification happened, each change occurred.
- User Information:Who modified?
- Change Description:What was altered (e.g., content, settings)?
How It Works:
Change history is automatically recorded by CMS platforms or ad management tools. This makes it easier to roll back changes. Understand performance variations or track improvements.
Change history is essential for continuous optimization and transparent decision-making. It ensures accountability and provides valuable insights into campaign or website evolution.
