Callout Extensions refer to the additional snippets of text in a Google Ads ad that highlight unique selling points of the business or its benefits. For example, “Free Shipping” or “24/7 Support.” This callout extension is not clickable but appears with your ad copy to make it more informative.
What is the Importance of Callout Extension:
Callout Extensions give extra information about your business more visibly. This helps to increase the visibility and appeal of your ads by communicating key business offerings. They improve ad quality score, relevance, nd click-through rates by making the ad more relevant and attractive to potential customers.
Key Components:
- Short Text Phrases:Up to 25 characters each, used to highlight business value.
- Non-Clickable:Callouts don’t link to a URL but enhance ad messaging.
- Ad Customization:You can schedule them by device, time, or audience.
Callout Extensions give your ads more impact with minimal effort. Use them to make your value stand out and win attention in crowded search results.
