Call extensions are one of the Google Ads features that allow advertisers to include a phone number directly within text ads. This feature enables users to call a business with a single tap on mobile devices. Thus, it increases direct engagement, traffic, and drives more leads from phone calls.
Importance of Call Extension for Business:
For business, it is useful to add a call extension to the text ads. Call extensions improve click-through rates by providing an easy and direct way for users to connect to their business. This feature is useful for service-based or local businesses, as it helps shorten the customer journey and boost conversions from mobile traffic.
The call extensions feature can turn search intent into real-time conversations. A simple tap can convert a lead. Making it a smart move for businesses focused on high-value calls.
