Broad match type for keywords that is used while crafting Google Ads. Broad match type shows the relation of the ad searches related to your keywords. This match type offers the widest reach, requires the default keyword match type in Google Ads, which shows your ads for searches that are related to your keyword, even if they don’t contain the exact terms.
It maximizes the reach but requires close monitoring and use of negative keywords to maintain relevance. Broad match refers Google Ads keyword setting that shows your ad for variations of your keyword, including synonyms and related searches.
Use Case of Broad Match Type:
An e-commerce brand selling running shoes wants to discover what potential customers are searching for. With the broad Match:
- Broad Match Keyword:running shoes
- Search Triggers:best sports shoes, comfortable shoes, running shoes, comfortable walking sneakers
- Result:The advertiser finds new, high-intent keywords to later target more precisely.
Broad match is an ineffective way to reach high-intent customers, enhance visibility, but needs targeting controls to maintain relevance.
