Branded keywords refer to the search terms that include your company’s name, products, or brand-specific phrases (e.g., “ Nike shoes” or “Parle offers”). These types of keywords are called branded keywords. Bidding on or using branded keywords helps enhance your brand presence in search results, improve CTR, and get the branded traffic towards your website.
Key Components of Branded Keywords:
- Exact Brand Matches:Keywords that include the business or brand name to capture highly intent-driven searches and traffic towards the website.
- Brand + Product Combinations:Phrases combining your brand with specific products or services to target more detailed queries. Example Nike running shoes, Nike sneakers
- Misspellings and Variants:Alternative spellings or typos of your brand name to ensure you don’t miss valuable traffic. Example: Nkie, Nyke sneakers, Nikee
Ads using branded keywords target users already familiar with your business, leading to higher-quality traffic and better conversion rates.
Use Cases:
- Defending the brand search space and attracting traffic intended for the brand.
- Promoting new branded product lines.
- Enhancing user trust and recognition.
Leveraging branded keywords strengthens your brand authority in SERPs and ensures high-intent audiences find you first.
