A bounce happens when a visitor clicks on your ad, lands on your website, and exits without engaging, like clicking another page or filling out a form. In PPC, bounces often indicate a disconnection of customers between your ad message and landing page experience.
When a user visits the website and bounces back without taking any action. High bounce rates can signal poor page experience or ad-message mismatch.
How It Works:
Analytics platforms like Google Analytics detect a bounce when a session ends after one page without engagement events.
Reducing bounces improves engagement and increases the likelihood of conversion.
