Bounce rate is a metric showing the percentage of visitors who leave your website after viewing only one page, without taking any further action. A high bounce rate in PPC campaigns can signal poor user experience, irrelevant traffic, or a weak landing page.
Bounce rate is the percentage of users who visit a page and leave without interacting or navigating further.
A high bounce rate in PPC can reduce Quality Score and signal user dissatisfaction.
How It Works:
Bounce rate = (Single-page visits / Total visits) × 100. Measured through tools like Google Analytics.
Use Case:
A travel site improves landing page load speed, dropping bounce rate from 65% to 38%.
Tracking bounce rate helps refine landing page relevance and user experience.
