Bidding types refer to the strategies advertisers use to control how they pay for ad placement, either manually or through automated algorithms. Bidding types are the marketers’ choice of how their PPC bids are set in the ad campaign.
What do these Bidding types do?:
These strategies are used to tell the platform whether to aim for more clicks, conversions, visibility, or a specific return on ad spend (ROAS). These Bidding types directly affect ad performance and cost-efficiency.
Choosing the right bidding type aligns with ad performance goals (clicks, conversions, impressions) with ad spend efficiency.
Key Components bidding types:
- Manual CPC
- Enhanced CPC
- Target CPA
- Maximize Conversions
- ROAS bidding
Advertisers choose a strategy on the platform. Algorithms or manual inputs adjust bids per auction to meet goals. Smart bidding types optimize ad spend while scaling performance based on campaign objectives.
