Business-to-Consumer (B2C) PPC is a form of paid digital advertising where companies target individual consumers directly. The B2C focuses on driving quick actions like purchases, sign-ups, or downloads, often connects with customers’ preferences, choices, which connect customers with your business, and visually engaging ads on platforms like Google, Meta.
B2C PPC requires highly visual, benefit-driven ads optimized for short sales cycles and impulse customer behavior.
Major components of B2C Pay Per Click:
- Opting for and using consumer-centric keywords
- Using CTAs that connect with the audience deeply
- Product-focused landing pages
Use Case:
A clothing brand uses B2C PPC to promote its summer collection with limited-time offers on advertising platforms like Google Ads, Meta, or any.
B2C PPC drives direct consumer action by blending visuals with calls to action.
